And he coached them in the art of running away from his security men.”That’s all you have to do!” Gerry told the first actor, whose name was Lenny. He bursts out of the building, but the brave guards bring him back Bully for them, thinks the public. They need credibility.”"Then get them credibility!”As Gerry walked back from the meeting he felt bruised But he also felt the germ of an idea. If people saw his security guards arresting people and dragging them off, it would send out a message to the shoplifters. Maybe, if he laid on a few fake shoplifters …And that is how Gerry came up with the idea of hiring an actor to masquerade as a shoplifter This was the scenario.

Actor runs dramatically along the main glass corridor of The Atrium, pursued by two security men. They want to know why your security men aren’t nicking more shoplifters. So do I.”"Well, Don, it’s partly because my security men walk up and down importantly all day with their walkie-talkies but people deep down don’t believe they could arrest anyone. “I want the volume of shoplifting to drop! The shopholders are breathing down my neck. They have mums and dads same as the rest of us, so they have to send birthday cards. I think it’s to our credit that no cards or candles have been lifted.”"Gerry!” said Don. Gerry was the head of security.”OK, I grant you that some shops have had bad experiences,” said Gerry, “but a lot of shops have a clean bill of health, never seen a shoplifter, never complained of shoplifting.”"Of course they haven’t,” said Don “That’s because they sell cards and candles Shoplifters don’t nick candles and cards They don’t need to.

So candle and cards shops are unaffected by shoplifting.”"I don’t see why,” said Gerry. “Shoplifters get affected by power cuts same as the rest of us, and need candles. It didn’t call itself a mall, which was felt to be a bit down-market (it called itself The Shopping Experience), but that it was, an American-type shopping mall under glass. It was like a greenhouse, except that instead of tomatoes and grapes it grew only boutiques and exciting food shops – yes, thrilling little greetings-card shops, toy shops, kitchen shops, candle shops, and so on And that was not all. There were also shoplifters, and security men.
The security men were meant to catch the shoplifters.But they didn’t have much luck.”We’re not catching many shoplifters, Gerry,” said Don.Don was the general manager of The Atrium.

The frustrations of the mass of the population cannot be appeased by Marxist jargon: they have to be channelled into capitalist growth.. Starting today: a brand new business story, set in the remorseless world of retail shopping!

The Atrium was the name of the brand-new gleaming shopping mall in town. But blacks have to come to terms with the fact that the ANC will not provide milk and honey for all. It depends on two things: ruthless suppression of the crime wave, combined with an intensification of the crusade to educate the black population, so that their economic energies can be released.That means that both whites and blacks must accept things they do not want to accept.